Best get them shelters built and prepare for full-scale console warfare! The battle of the words has erupted, and its Sony's chief executive producer Phil Harrison who has come out with a new wave of verbal blows.
Speaking at the European Game Developers Conference yesterday, the bigwig first criticised the Xbox 360 for having a choice of models, claiming it would be "confusing" for consumers. "They don't know which one to buy, developers don't know which one to develop for, and retailers don't know which one to stock," he said.
So does this mean the PS3 will not be available in multiple versions? Harrison stressed that his opinion was exactly that - his - and that there has been no official comment from Sony regarding alternative models.
On the subject of online functionality, Harrison added that the PS3 would benefit from an 'open' marketplace, giving third-parties the freedom to communicate directly with consumers. This would enable downloads and services to be distributed with minimum interference from Sony, unlike the controlled environment of Microsoft's Xbox 360 and Live.
"We want to provide an open platform wherever possible," he said. "We want to create a platform on which publishers can exploit their services. We are happy for publishers to form their own commercial relationships directly with the consumer."
He also expressed a desire to see a more "episodic" style of content delivery in the not-so-distant future. "The idea that people can graze content is fundamental to the PS3 experience," he said. "There is an unstoppable trend towards digital downloading of content. Maybe we will see a button on your TiVo that downloads content straight to your PSP."