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MK viral ad summarily dispatched

Online Mortal Kombat: Shaolin Monks viral ad slammed by ASA - but you adults can still sneak a peek

A near-the-knuckle online advert for Midway's Mortal Kombat: Shaolin Monks has been slammed by the Advertising Standards Authority as unsuitable for children and banned. The ad - called Blood on the Carpet - shows a boardroom in which a fight breaks, and one protagonist eventually rips the other's heart out. It also shows an Oddjob-style decapitation by hat, and ends with the text: "Cut meetings short".

Although the ASA has given Midway and aptly named maker Maverick Media an absolute kicking - it said: "We considered that the ad was likely to cause fear or distress and serious or widespread offence and that Midway Games had used shocking images to attract attention to their product," - and, following one complaint from "a journalist in Middlesex" (anyone know who?), has officially banned the ad, you lucky people can see for yourselves what the fuss is about.

Two websites which showcase viral ads aimed at adults are continuing to display Blood on the Carpet, namely viralchart.co.uk and ttr2.co.uk. As you will see, the ad is totally in keeping with Mortal Kombat's blood-filled content, and mildly amusing. This is not the first time that Mortal Kombat has fallen foul of the powers-that-be: in 2003, Mortal Kombat billboards and posters were deemed "offensive, distressing to children and irresponsible".

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