You may remember the other day that Activision faced a boycott of all its products by Native American Indians following the launch of an online petition by the Association for American Indian Development against its Wild West shooter GUN.
Activision swiftly issued a statement and apology in response to the AAID's petition which said: "Activision does not condone or advocate any of the atrocities that occurred in the American West during the 1800s. GUN was designed to reflect the harshness of life on the American frontier at that time... We apologize to any who might have been offended by the game's depiction of historical events which have been conveyed not only through video games but through films, television programming, books and other media."
However the AAID has now issued a follow-up response to Activision's statement, in a word with our sister site Next-Gen.biz. A representative from the AAID called Litefoot, told Next Gen, "I would first like to believe that Activision made this game without malice or contempt."
"However, irrespective of their intent, it is very possible to do wrong with good intentions. This seems likely the case here and ignorance is known to cause those types of scenarios. In this case, ignorance of the ongoing struggle of American Indian people and the inaccurate or 'half-the-story when nobody knows the whole story' recounting of our history, culture and religious beliefs, in the game Gun. The true struggle has, in our opinion, undoubtedly been overlooked."
The Boycott Gun petition had called for Activision to re-edit GUN to remove the offending material, or if that were not possible, to pull the game from shelves altogether.
It seems like a highly unlikely scenario, but the AAID's Litefoot, when quizzed on how realistic this ambition would be said, "I think it depends on how passionate people feel about this issue and how serious Activision feels we are. We are passionate about it. At some point the hurt has to stop being disbursed and then disguised as 'freedom of speech' or being 'American'. What will our children be left to deal with, if this type of insensitive behaviour continues at this rate? I really think ALL people of colour are tired of this type of insensitivity."
This one will certainly run and run, but do let us know what you think in the comments below.