Tony 'f***ing' Montana, the seminal Eighties icon from Brian De Palma's classic tale of a Cuban boy made good - or rather bad - in the cocaine-fuelled world of Miami.
Well it probably hasn't escaped your attention that Mr Montana's gonna be sprawling over PC, PS2 and Xbox this year, in Scarface: The World Is Yours, the game of the film which is due to debut this very autumn.
Now it would be easy to dismiss Scarface as just another movie-themed Grand Theft Also, but with great source material and additional layers of polish and presentation being added throughout the course of development, it's finally starting to shape up and look more like a genuine current gen contender for your gaming dollar. Of course, the proof will be in the pudding, but having witnessed the progress Scarface has made a couple of months ago, we think it could well turn out to be a decent enough bash.
Anyway, you'll have a chance to judge for yourselves by viewing this latest trailer, which presents some of the latest gameplay accompanied by a pumping Eighties soundtrack, which is reason enough to point your eyes rightward.
A word of caution though, the trailer contains naughty words and some scenes of a slightly naughty nature, so if you're under age, easily offended, or a delicate wallflower, it's probably best not to view. Go sign up for a Bible class, do good works or go to confession or something instead. Your soul will feel better for it. Us? We'll be off planning a 'product' fuelled empire and exacting an unholy revenge on a certain Mr Sosa.