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Sony defends alleged 'racist' PSP advert

It's part of a marketing campaign that highlights contrast between PSP colours - and nothing more, says company

Sony has defended its own corner in the wake of cries of 'racism' levelled at a controversial billboard poster advertising its ceramic white PSP in the Netherlands.

Carrying the slogan "PlayStation Portable White is coming", the advert in question depicts a white woman looming over a black woman and gripping her around the jaw.

In response to the upheaval the advert's caused, Sony has stated no, it doesn't have a racist message and explained that the ad's part of a broader marketing campaign featuring 100 or so images designed to highlight the contrast between the PSP colours. The images "have no other message or purpose," an SCE spokesperson told GamesIndustry.biz.

"The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model", the spokesperson continued. "A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland."

It's the second time within the last week that PSP has been caught up in racism issues. Recently, a blogger suggested that handheld game LocoRoco contains unintentional racist elements, describing it as "a product of unchecked institutionalized racism that need's [sic] calling out".

Further images created for Sony's PSP campaign can be viewed at yourpsp.com. Sony's UK arm has reportedly confirmed that the campaign will not be run on these shores. And that, really, says it all.

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