It took ultra-keen Nintendo hawks just seven minutes to completely exhaust Amazon UK's allotted Wii pre-orders yesterday, making it the fastest selling product in the site's history, Amazon has revealed.
"The response was phenomenal", James Schall, Amazon games manager, told gamesindustry.biz. "It's the fastest-selling pre-order item we have ever encountered - even eclipsing Harry Potter and Coldplay." If you managed to get your pre-order in on time give yourself a pat on the back.
Amazon UK chose to take pre-orders for Wii only after receiving allocation figures from Nintendo, to ensure being able to meet all orders placed.
Amazon did not disclose how many pre-orders were made available, but said that it expects more consoles around the December 8 launch.