PS3 Euro launch pointed at March 23

Advertising campaign to run "towards end of March", strengthening March 23 launch date rumours

The UK PlayStation 3 advertising campaign is to run towards the end of March advertising agency TBWA has revealed to, furthering suggestions that the console will launch here on March 23.

A second retail source apparently backed up the report, telling "It's safe to assume that the PS3 launch will be towards the end of the month. My money is on the 23rd."

SCEE boss David Reeves recently confirmed that the PS3 is still on track for a March launch in Europe, and a Sony spokesperson has since said that an official announcement on the launch date will come in the next few weeks.