Sony has gone on the record to say it currently doesn't have any plan to cut PS3's price, in response to reports that such a strategy is under consideration due to console sales.
It's reckoned that PS3 sales have hit just under four million, while the company had previously stated it'd shift 6 million units by the end of its financial year ending March 31st 2007.
A number of analysts recently have been predicting price cuts for PS3 this year, and it's been suggested that Sony is re-considering pricing in a Financial Times report.
But Sony has fired back at the reports saying it "currently doesn't have any specific plan to cut the PlayStation 3's price", in a released statement. "PS3 prices and shipment plans for the future should be determined by market trends and competition", the company added.