EA has had its hands slapped over a recent Burnout Dominator (PS2, PSP) ad that appeared on the Tube thanks to the creative slogan "Inner peace through outer violence". That and an image of a crumpled car.
The BBC reports that the Advertising Standards Authority ordered the London Tube poster not to be used after receiving 37 complaints.
EA is reported to have said that the poster was obviously for a video game and that the advert would not be seen to support actual violence.
Those who actually complained said that the poster was offensive and likely to encourage violence, dangerous driving or vandalism.
Yeah, in the VIDEO GAME!
The ASA called the poster "irresponsible" and then Electronic Arts said the advert didn't show actual real people, so the focus was on the game and not real life. Ea backed down in the end though and said it wouldn't runt eh poster again.