Sega's corporate director Masanao Maeda has told Reuters that Sony will likely need to substantially cut the price of PS3 by the end of the year to stimulate low demand. Ouch.
Japanese publisher Enterbrain recently reported that Wii outsold PS3 by the crushing ratio of over six to one in June in Japan.
"Name brand, price and software are what count," says Maeda. "Since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony."
Maeda also said he expects Mario & Sonic at the Olympic Games to rival big name titles like Halo 3. "This will be the first time ever that we see Sonic and Mario appear together in a game. It surely has potential to be the No.1 title," he said.
If case you've forgot about it already, read our exclusive interview with the men behind the Sonic and Mario alliance here. Expect more from E3.
