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Interviews

E3: Nintendo Hits the Big Issues

Finally taking online and third parties seriously

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So basically that argument in your opinion is unfounded in regards to the Wii?

Well not unfounded, but it starts with a premise based on one particular audience and that may be the European audience. But fans of gaming and existing gamers really like certain types of things. If you're playing a Madden Football game, you want pretty graphics, which we certainly can do on the Wii, but there's a whole bunch of other people out there who don't play videogames. They're just as viable a market, and that's where we decided to try and grow our business rather than go head-to-head with Microsoft and Sony in terms of who has the prettiest graphics and the most pixels, and things like that.

At the Nintendo conference, Mr. Fils-Aime called the DS a "beacon of light" for the entire games industry. That's a big statement. Can you expand on what Nintendo means by that?

Yes, it could be a beacon of light. The progress that we've made with the DS really shows what the potential is for Wii. Now is it easy to get someone who's 45 or 50 years old DS owner to go play a Wii console? Well it's not easy, but with things like Wii Sports-and we're hoping with Wii Fit and things of that nature-that we can do that. So the fact that we're getting people engaged in some form of interactive entertainment with the DS makes us optimistic for the Wii itself. We can get many more people in the household engaged.

Read the full interview on Next-Gen.biz.

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