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Nintendo: 'Wii Won't Meet Holiday Demand'

"The issue is not a lack of production," insists NOA boss

Reggie Fils-Aime, president of Nintendo of America, has gone on record to say that the company will be unable to meet demand for its Wii console this holiday.

Despite recently promising that North America would be receiving "unprecedented" levels of stock, Fils-Aime told the Mercury News that Nintendo's drive to boost Wii production in a bid to satisfy consumer demand was doomed to failure.

"We're working very hard to make sure that consumers are satisfied this holiday, but I can't guarantee that we're going to meet demand. As a matter of fact, I can tell you on the record we won't."

Nintendo was highly confident that its Wii system was going to sell well, says Fils-Aime, but demand for this year's fastest-selling console has far outstripped the company's estimates.

"What I can tell you is that typically, our inventory is lasting a day... The issue is not a lack of production. The issue is we went in with a curve that was aggressive, but the demand has been substantially more than that. And the ability to ramp up production and to sustain it is not a switch that you flick on."

Fils-Aime said that those hoping to secure a Wii this holiday should target a range of retailers, build up a dialogue with store managers, and stop in on a frequent basis.

"The only other pragmatic advice is that we're aware of the situation, and we're working very hard to address it. Believe me, I'm constantly pushing for more capacity and more volume."

Article supplied by Next-Gen