Sega is leaping on the brain-train wagon with Brain Assist, a DS game "filled with a variety of ways to test mental ability".
Apparently, it's derived from Touch de Uno!, which we're reliably informed is a classic Japanese arcade game.
Anyway, the idea is that through a series of fun challenges that test your memory, concentration, reflexes, deduction and analytical abilities, your, er, memory, concentration, reflexes, deduction and analytical abilities will be improved.
And we're additionally reliably informed there are nurses in the game that offer you assistance and guidance - "Oh yes, that's it. Put your stylus there. Just there. Faster! Faster!"...
The ultimate challenge is the Lightning Round, "where the pace and difficulty of gameplay becomes even more challenging" Sega explains.
It adds, "Brain Assist takes full advantage of the Nintendo DS Touch Screen technology and allows for an addictive interactive gameplay experience in either two-player co-op mode or fast-paced competitions for up to four players via the Nintendo DS Wireless Connection".
Brain Assist is out spring 2008.