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Assassin's proves new IP can work, says Ubisoft

Games industry is crying out for new content, says Ubisoft UK boss, and Assassin's Creed delivers...

Assassin's Creed proves that original IP can work and prosper in the current games industry environment, says Ubisoft UK boss Rob Cooper.

Cooper says that the games industry is crying out for new and compelling content and Ubisoft's medieval swashbuckler - which dominated the UK charts this week - proves that you don't need to be a sequel to shift serious numbers at the shops.

"I think the success worldwide of Assassin's Creed absolutely proves that new IP can live and prosper within the sequel and licensed based competition," he told MCV. "The industry is crying out for new and compelling content and we're delighted that AC has lived up to its expectations.

Despite mixed review scores, Assassin's managed to blitz the shops and become the second fastest selling new IP on an individual format since 2002's The Getaway. It also became the third fastest selling game on Xbox 360 within a weekly sales period, behind CoD4 and Halo 3 (naturally).

"The launch of Assassin's has been a huge global success," said the Ubisoft UK boss. "There are a number of factors for this in the UK. One is that the game has gripped a nation of gaming consumers.

"With licensed or sequel based titles, it's easier to know what to expect, but with Assassin's Creed there has been a ground swell of excitement since we first showed it at E3 06."

Is it even a valid argument anymore than original IP doesn't sell? Saints Row, Lost Planet, Gears of War, Motorstorm... the list goes on. Either way, we're not going to complain about less fish in the sequel pool.

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