Nicole Kidman's endorsement of Dr Kawashima's Brain Training on DS in the telly advert has received a one-two from a cognitive neuroscientist.
Forming part of a poke at celebrity endorsements in a feature appearing on the Telegraph's website (cheers Kotaku.com), Dr Jason Braithwaite has taken issue with one of the lines in the advert's script.
"I have quickly found that training my brain [with Nintendo's Dr Kawashima's Brain Training computer game] is a great way to keep my mind feeling young", says Kidman.
Dr Jason Braithwaite, cognitive neuroscientist, says, "There is no conclusive evidence showing that the continued use of these devices is linked to any measurable and general improvements in cognition. Practice at any task should lead to some form of improvement for that specific task."
[Source: Telegraph]
