Stranglehold Ads banned

"Violence is his only option" says ad but ASA says it condones violence

Midway's received a firm slap on the wrist from the Advertising Standards Authority for an ad promoting the 18-rated action game starring John Woo and Chow Yun-Fat, Stranglehold.

The Stranglehold TV has been banned for being too violent, says the Advertising Standards Authority.

The voice-over is heard saying "Honour is his code. Vengeance is his mission. Violence is his only option." But after looking into it the ASA said the advert breached advertising rules relating to violence and cruelty, and health and safety. Yep, Midway - that's the lot.

"We considered the ad was likely to be seen as encouraging and condoning violence," said the watchdog adding that the commercial must not be broadcast again in its current form.

The firm that made the ad (Picture Production Company) said it had edited footage of the commercial to show only bullets fired into mid-air, with no one getting shot. And that it believed it was clear to viewers that the footage was animated game play, not real-life violence.