Goichi Suda, otherwise known as Killer 7 and No More Heroes director Suda 51, claims that third-party titles for the Wii aren't selling in his home land and that only Nintendo is really profiting from its success.
Speaking about the sales of No More Heroes in Japan, he told us, "Whilst the sales weren't as high as I hoped, other titles for Wii aren't selling so well either. Only Nintendo titles are doing well. This isn't just because of the current situation in Japan, as this is happening outside Japan."
He also expressed surprise over the casual audience that has been the primary adopters of the Wii. "Actually I was very surprised about the reality about Wii, because before I was making this game, I wasn't expecting that Wii would be a console targeted only for non-gamers. I expected more games for hardcore gamers. The reality is different to what I expected".
No More Heroes was released in Japan last year to impressive reviews, but failed to set the retail world alight. It's been reported that on its launch day, it took twenty minutes for someone to buy a copy at a signing, and even then it was a journalist from Famitsu.
The Wii title is released in the UK on February 29. Based on NGamer's glowing review, we hope and pray it does better over here.
For more from Suda 51, check out our recent interview with the developer.