You'll doubtless have noticed that many publishers/developers think a good way to give their games 'the edge' on the shelves is to tempt people in with 'alternative' ways of spelling their game's title. Let's examine the ways they go about doing this...
The 'all one word with a capital letter in the middle' method
You'll see this all over the place. It enhances the importance of that second syllable, elevating said game above all those boring, one-word games. SingStar, MotorStorm, OutRun - they're all at it. And doesn't it make you think that game's 1000% cooler because of it? No, of course it doesn't - it's a daft marketing ploy. The worst offender, however, is WipEout - what in blazes is that capital 'E' about? Are we meant to emphasis it when we're speaking? "I'm just popping down the shop for my copy of Wipeeeeeeeeeeeout! Back in a minute!"
The 'entirely in capitals' method
The thing is that words entirely in CAPITALS look ugly in magazines and ON WEBSITES which is why we RARELY do it. See what we mean? This doesn't stop the likes of WET and SCAR trying it on, presumably in the hope that its title will stick out among all those pathetic small-case words and lodge in our brains. We'll never forget the Killer7 press release we got which insisted we print it as KILLER7 at all times. We didn't, although for some reason we continue to let it get away with its rubbish 'joining a word to a number without a space' schtick.
The 'hilarious subtitle' method
Big Mutha Truckers 2: Truck Me Harder, eh? We'll be trucking off out of the games shop then, won't we?
(Oh, and Ratchet only gets away with the likes of Up Your Arsenal by being the superb game it is. Otherwise there'd be a Lombax dangling from a noose by now, and there'd be Lombax chops for dinner.)
The 'putting in a number instead of a letter' method
Everyone remembers Driv3r, of course, and were instantly compelled to remove £40 from their wallets and hand it over - it had a '3' instead of an 'e', after all, so it must be good. This is how marketing people think you think. See also: Shadowman 2econd Coming. What did you hope to achieve with that '2', Acclaim? What, exactly? No wonder you went bust.
Those are all the methods of destroying words in the name of videogaming commerce we can think of. Are there any others we've missed? Tell us.