"Last trailer" our collective large arse. It's been covered more than Britney Spears shaving her hair off, and has more trailers than a lorry yard, but Rockstar isn't done yet.
Another GTA IV trailer has been unleashed in the form of an extended pre-order promotion for US game retailer, GameStop.
In the guise of a travel ad to attract travellers to Liberty City, the trailer highlights all of its best (most violent) features, with a token salesman voice over to sell it to you.
We don't need to be told, though - we've been to Liberty City before (massive hands-on coverage here) and will go again when it launches on April 29.
See the full video here.