Love it or loathe it, The Sims has always been massively popular, and that's massively popular to the tune of 100 million unit sales.
EA's celebrating hitting this milestone today, after it all began in 2000 when the very first The Sims game launched. Since then we've seen a ton of expansion packs, The Sims 2 - and another ton of expansion packs - and now The Sims 3 is on the way. With probably another ton of expansion packs to follow.
"At this milestone, we want to thank players of The Sims everywhere for making The Sims such a worldwide phenomenon," said Rod Humble, Head of Studio for The Sims Label.
"The Sims has been an interactive experience for people around the globe to explore their passion for creativity and we're thrilled to be a part of that. From building houses and relationships, from the first kiss to a toddler's first step, from kitchen fires - and even visits from ghosts, players have told more than 100 million unique and fun stories!"