Wedbush Morgan analyst Michael Pachter thinks the release of Grand Theft Auto IV will drive PlayStation 3 adoption more than Xbox 360 buying, and he's not alone.
"I think PS3 'wins' this battle," Pachter told Reuters. He said that if sales of Take-Two's GTA IV come in at the high end of the 9-12.5 million unit estimates during 2008, the game will directly drive sales of two million additional PS3s this year, compared to one million Xbox 360s.
While the Xbox 360 standalone version of GTA IV will doubtless sell more units than the PS3 version due to the higher installed base the 360 commands, BMO Capital Markets analyst Edward Williams says some consumers may have been waiting for marquee titles like GTA IV before hopping on the PS3 bandwagon.
"So many people who owned the PS2 went into PlayStation family because of GTA. The release of GTA IV could expedite their decision to upgrade," he noted.
While Microsoft has vowed to back GTA IV - as if were a first party product - with a high-profile marketing campaign, Sony announced Wednesday the upcoming release of an official PS3 hardware bundle including a copy of the game for Europe, Australia and New Zealand.
Article supplied by Next-Gen