Have you ever heard of the 'Sony Wii' before? We haven't, but The Times newspaper has - it mentioned it in an opinion piece about GTA this weekend.
While the paper shrugged off the usual 'GTA IV will ruin society' view that mainstream media takes with Rockstar's series, it's ironic that it should throw out any potentially-earned respect from the hardcore gaming crowd by making up it's own gaming format.
Discussing how absorbing recent games, including GTA IV, can be, the piece says: "The latest games designed for the Sony Wii console can even force players to break sweat."
It's not exactly a simple typo. It's almost as if the PS2 era, when 'PlayStation' was synonymous in the mainstream world with the term 'videogame', has spilled over into the present, when Wii is the only console these non-gamer types have heard of.
At least they appreciate the game: "The result of three years' work by 150 developers, it will draw tens of millions of users into an urban dystopia modelled closely on New York and realised in such staggering detail that the protagonist can relax between sessions spent prowling the city's virtual streets."
So no Daily Mail-style morality hissy fit, but get key details such as console names right, for heaven's sake. It's like kid in a games shop this weekend we heard ask for a copy of "GTA Iv-ey".
Face in hands.