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Mums go DS mental at Asda

New game causes run on ingredients in Aisle 13

For some strange reason Asda has told CVG that "mums have gone stir crazy" for a DS cooking game...

The title contains over 250 menu ideas, complete with ingredient lists and step-by-step instructions on how to produce dinner.

The supermarket market has sold 10,000 copies in the first hour and has seen an increase of up to 75 percent on sales related to the recipes featured in the game.

"This game is going to cook up a real storm with our customers, especially mums who need some new menu ideas," said a spokesman for the baker.

You can see the 'storm' in action if you take a look at the accompanying photos. Those women look so pumped we reckon they're looting the store about now in an Ikea-like frenzy. Look out Tesco...

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