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Ubisoft moves in on 3D movies

French publisher acquires 300/Sin City visual effects studio

Ubisoft has acquired visual effects studio Hybride Technologies, which was responsible for the work in Frank Miller big-screen adaptations Sin City and 300.

The French publisher is to share technology and develop tools with the 80-man effects house, to (in their words) "offer gamers visual experiences that rival those of the cinema."

Interestingly, at the same time Hybride will continue to work with its film partners and use its expertise to, "leverage Ubisoft's intellectual properties for the movie industry." Soon enough we might have a yearly Tom Clancy film as well, then.

"The future of our industry depends on our ability to create brands that captivate audiences and to extend those brands to other forms of entertainment," said Ubisoft boss Yves Guillemot on the deal.

"The acquisition of Hybride falls directly into the strategy that has already led us to open a digital creation studio in Montreal and to acquire the Tom Clancy brand for video games and ancillary products."

Ubisoft's Prince of Persia movie, helmed by screen explosion legend Jerry Bruckheimer, is due out next summer. There's been no mention if Hybride will be on effects duties.

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