to join the CVG community. Not a member yet? Join now!

StarCraft II heading to China

Blizzard licenses its biggest brands to EaseNet Network Technology

Blizzard Entertainment will license StarCraft II, Warcraft III: Reign of Chaos and Warcraft III: The Frozen Throne to Shanghai, China-based EaseNet Network Technology.

EaseNet, an affiliated company of, will also license the platform which provides online multiplayer services for the games.

Under the terms of the deal the license will last for three years, with a mutual one-year renewal period, commencing from the commercial release of StarCraft II.

Shanghai EaseNet will pay a revenue-based royalty over the license period, while NetEase will pay a milestone-based license fee and fund and guarantee certain additional payments and operating expenses in connection with the joint venture.

"NetEase has been a leader in the Chinese game market, and we look forward to working with them to deliver high-quality entertainment to Chinese gamers," said Mike Morhaime, CEO and co-founder of Blizzard Entertainment.

"This partnership is a sign of our continued commitment to our players in China and to the local industry."

Article supplied by Edge-Online