EA doesn't miss a trick and is not afraid of getting its money's worth out of ex-Hollyoaks honey Gemma Atkinson.
"We have a little treat for you," teases EA. "We have some official Gemma Atkinson Command & Conquer Red Alert 3 themes and avatars available for you on Xbox LIVE. Be sure to jump on and check them out."
Unproud men might like to know that the theme is priced at 150 MS points and Avatars 100 MS points.
Get that? Gemma Atkinson, as Lt Eva McKenna, on Xbox Live RIGHT NOW! Our Jessica Simpson theme is being updated as you read this.