UK shops are scrambling to come up with the top retail deal for EA's latest footy entry, FIFA 09.
Toys 'R' Us kicked off the frenzy by giving away a copy of FIFA with every PlayStation 3 and Xbox 360 sold.
Other retailers noticed the madness and now Blockbuster, Game, Zavvi and... well, just about every game boutique going are also offering a free copy of FIFA to everyone who buys a PS3 or 360.
Blockbuster are giving away free footballs and vouchers to customers in support of EA's footy sim.
For those of you who already own a current-gen box (and we imagine that's quite a few of you) Tesco's thrown down the gauntlet for price cuts, slashing FIFA 09 to a rather attractive £29.71. Wait for the other supermarkets to follow...
Read the review here, chaps.