It's not everyday that a car manufacturer chooses to unveil a new car through a videogame, but that's what Nissan will do with its new 2009 370Z car.
The new motor will turn up in EA's Need for Speed: Undercover as a playable racer, which goes on shelves on November 21 over here (Nov 18 in US), some time ahead of the car's release in early 2009.
"Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they'll be able to test drive the all-new 370Z in the game before the car is released on the market," said Keith Munro, vice president of marketing at EA.
We're surprised this wasn't done through Gran Turismo 5: Prologue, considering Nissan's exceptional relationship with Polyphony (who actually designed the dashboard software for the Nissan GTR).