MTV won the rights to use Beatles songs in Rock Band over Activision because the Guitar Hero maker positioned its pitch "as if they were doing the music business a favour," said Sony/ATV CEO Martin Bandier.
"It was presented as if they were doing the music business a favor," commented Bandier. "It's true you can choose other types of music, and somewhere along the line someone's going to do it for free for the exposure ... When it comes to the Beatles, the leverage changes. We're very happy with the terms of our arrangement with MTV."
Activision has only made 66 songs available for Guitar Hero III, compared to over 280 for Rock Band, usually opting to release separate games entirely with new songs in, like Guitar Hero: Aerosmith. But Activision's Kai Huang, founder/president of Red Octane says that will change for GH: World Tour.
"We are approaching downloadable content differently," he said according to Reuters, adding: "You're going to see us be much more aggressive about releasing more songs that we did with Guitar Hero III."