Nintendo's Wii Fit tops the list of most searched for consumer products on the internet in the run-up to Christmas, closely followed by Wii itself.
The Nintendo products (the Wii was also top last year) beat the likes of Apple's iPhone, the Nokia N86 and the iPod.
PS3 came in sixth place, followed by Xbox 360, according to online data tracker Hitwise.
Naturally Wii Fit also topped the list of most searched for games during October, ahead of Fable II, Far Cry 2, Call of Duty: World at War and Saints Row 2.
Will the clamour for Wii ever die down?