Blizzard's second World of Warcraft expansion, Wrath of the Lich King, has shattered the existing day one sales record to become the fastest selling PC game ever.
According to publisher Activision Blizzard, the game sold more than 2.8 million copies in its first 24 hours of availability.
Just in case you weren't aware of WoW's selling power, the previous sales record was set by the title's first expansion, The Burning Crusade, which moved nearly 2.4 million copies in a day.
"We're grateful for the incredible support that players around the world have continued to show for World of Warcraft," said Mike Morhaime, Blizzard's CEO and co-founder.
"Wrath of the Lich King contains some of the best content we've created for the game so far, and we look forward to seeing even more players log in to experience it in the days ahead."
WoW's subscriber base recently topped 11 million and only looks set to continue heading skyward.