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GTA IV tie ratios "highest ever"

Attach rates beat previous installments, says Take-Two.

The software tie ratio for Grand Theft Auto IV is the "highest it has ever been" for the franchise, Take-Two chair Strauss Zelnick said during the UBS Global Media and Communications Conference.

Citing U.S. NPD sales data through early October 2008, he said the GTA IV software tie ratio for PS3 was 32 percent, and Xbox 360's (which has a larger installed base in the U.S.) was 28 percent.

"Our tie ratio for Grand Theft Auto IV illustrates the strength of the franchise," said Zelnick.

Tie ratios depict the the amount of software units sold compared to the installed base of a console.

GTA IV is currently the highest-rated game of the year, earning an average review score of 98 on Metacritic. The game launched in the U.S. in April.

In its first week of release, GTA IV generated over $500 million in revenue with 6 million units sold worldwide.

Take-Two recently announced a February 17 release date for the long-awaited Xbox 360 GTA IV downloadable content, dubbed "The Lost and Damned."

Article supplied by Edge-Online

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