Music games like Guitar Hero are "reinvigorating the music industry" and boosting real guitar sales, Activision has claimed.
Speaking during his CES keynote last week, Activision Publishing CEO Mike Griffith claimed that sales of electric guitars and amplifiers to first-time users surged 27 percent during 2007, according to US retailer Guitar Center.
The rise is accredited to music games like Guitar Hero, Guitar Center has said.
The news comes after Activision claimed that Guitar Hero III: Legends of Rock has become the first ever game to pass $1 Billion in sales.
Additionally, two-thirds of non-musicians exposed to music games plan to start playing a real instrument in the next couple of years, claimed the Activision boss, and three-fourths of musicians said they've spent more time with their instruments since picking up a music game.
Those are some pretty specific statistics right there. Can big bands stop calling doomsday on Guitar Hero now?