Sony has come under pressure from a number of developers to drop the price of PS3.
"Sony obviously still has a ways to go with their pricing," EA Sports boss Peter Moore told Bloomberg. He said that EA is committed to PS3 and that he expects a price cut eventually, but added of Nintendo: "You can't ignore the guy who has half the market."
"Anytime a console manufacturer reduces the price, software publishers benefit," Ubisoft chief executive Yves Guillemot also said.
Meanwhile, Media Molecule co-founder Alex Evans told Gamasutra that a price drop would help improve PS3's market share.
"They've had all these, you know, SingStars and the EyeToy games. They've had their casual gaming audience on the PS2, and they have to translate that over to PS3 now.
"As they do that, I'll be very happy with that, because that's how I see PS3 growing. That's why I'm kind of comfortable with it for now... As soon as they drop their price, ho ho ho."
According to Janco Partners analyst Mike Hickey, failure to drop the PS3's price could see studios shift their development funds to Wii.
"If they can't meaningfully increase their install base, then you will likely see a capital reallocation," he told Bloomberg.
Many are expecting Sony to introduce a PS3 price cut after the close of its financial year at the end of March. However, Sony has yet confirm any such plans and obviously won't until the price cut is almost upon us.
"Everybody in the development community would love for the PS3 to be free, so they could just sell razor blades," Peter Dille, Sony Computer Entertainment America's senior vice president of marketing, told the financial site, noting that Sony is as concerned with profitability as it is PS3's installed base.