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Massive DSi marketing campaign planned

Nintendo to spend large promoting its "biggest handheld hardware launch"

If you think Nintendo's already in your face then you haven't seen anything yet.

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The company hopes you won't be able to avoid its DSi for at least the rest of the year and already has a giant marketing campaign for the handheld planned out for up to Christmas.

"DSi will be our biggest handheld hardware launch to date and will easily be our biggest campaign this year," says DSi senior product manager James Honeywell in the latest issue of trade mag MCV. "We have already planned out activity throughout the whole year as we plan to drive awareness and communication right through to Christmas.

"During the initial launch phase we will be mainly focused on TV aimed at a mass market audience, but we will support this with a large online campaign designed to drive pre-order and awareness in the gaming community.

"On top of all this activity we will be offering extensive in-store promotion and also running national experiential events to ensure that consumers can get their hands on the hardware before they buy."

DSi will be hitting stores next Friday, as Nintendo's advertising will no doubt remind you over the coming week.

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