Call of Duty 4 sequel, now just titled Modern Warfare 2 is out to become the "biggest selling videogame of all time", Activision has said.
Speaking in an interview with trade mag MCV, Activision said brand manager Simon Wells said that the sequel's November release was out to compete with not just other games, but TV, DVD and music sales as well.
"Each year the Call of Duty franchise goes from strength-to-strength," the Acti-Blizz man said.
"We want to propel this year's title to be the biggest selling video game of all time. That may raise some eyebrows, but step back and look at the franchise's trajectory through preceding launches, and this objective starts to look viable.
"We firmly believe we have the potential to be the No.1 entertainment property of the year. The reality for a franchise as large as Call of Duty is that we are competing directly with entertainment propositions outside of the video game space.
"Plans are being developed to deliver one of the most engaging campaigns of the year," he added.
Modern Warfare 2 has been confirmed for a November release this year. The first sold over 10 million, so you know what? Activision just might reach its target.
Nothing's known about the sequel yet, but you can see the features that almost definitely aren't going to be in it here.