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Will Wright leaves Maxis

Sims man starts new firm

Will Wright, the man behind SimCity, The Sims, Spore and other acclaimed games, has left the legendary company that he co-founded 20 years ago, Maxis.

Maxis owner EA said on Wednesday that it would be maintaining a close relationship with Wright as he embarks on his new venture, Stupid Fun Club.

An EA press statement describes Stupid Fun Club as "an entertainment think tank developing new intellectual properties" that will have its fingers in games, movies, TV, Internet and toys.

EA made clear, "Will Wright is leaving EA to run Stupid Fun Club." He's represented by Creative Artists Agency.

But the two parties will still have close ties. EA and Wright will own equal percentages of Stupid Fun Club, and EA will also have the "right to develop game concepts that spring from Stupid Fun Club projects."

Wright stated, "Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms..."

He's been with EA for 12 years. In 1997, EA acquired Maxis, which Wright founded with Jeff Braun.

EA CEO John Riccitiello said, "We believe in Will's vision for Stupid Fun Club and we're looking forward to partnering with Will and his team long into the future."

Lucy Bradshaw, VP and GM at Maxis, will continue to run Maxis and the Spore franchise. Rod Humble, head of the EA Play label, is leading a team to complete The Sims 3, due in June.

Article supplied by Edge-Online