Take-Two chairman Strauss Zelnick has said the firm aims to flog five million copies of BioShock 2.
Zelnick hopes that the sequel, which is set to hit PS3, 360 and PC later this year, is can help drive profitability for the publisher in the absence of a "1,000-pound gorilla" Grand Theft Auto release this year.
Watch tons of other great game videos in HD over on our video channel!
"We have enough hits. We have an unmatched hit ratio," he said. "BioShock is a great example. It won 50 game of the year awards in 2007. We announced it sold around three million units. I'd like to see a title like that sell five million units. That would make the difference for us. If you have four or five titles that are significantly successful, that will meaningfully change our profitability," added Zelnick.
"We are investing heavily in making it bigger and better. We want it to be different enough that people will want to own it. BioShock got a lot of attention. Its brand is huge. It won lots of awards. But it wasn't as huge a seller. I'm hopeful that BioShock 2 will benefit from the brand awareness, where people will play it even if they didn't play the original.
"It will have multiplayer capability, where the approach is interesting. The single-player game is a sequel in time to the original story. The multiplayer version is a prequel in terms of its setting. We think it's innovative," he told VentureBeat.