Microsoft has responded to yesterday's news that Microsoft Silverlight-powered adverts are headed to Xbox Live.
We're still waiting for Microsoft UK to get back to us but official mouthpiece Major Nelson said the ads won't "interfere" with the gaming experience.
"I've seen quite a bit of discussion today about how we're bringing Silverlight ads to Live in the future," he said. "I need to let you know that you don't need to worry about a huge influx of ads across the dashboard.
"One of our core principles is to enhance, not interfere with the gaming experience, and we work directly with our partners to only deliver experiences that are relevant to the Live community," the Major continued.
"Silverlight will help make those ads a more organic part of the dashboard, like we've done with some of the NXE slots in the past. No one on the team wants to turn the dashboard into something that looks like like Shibuya Crossing. That's just not good for anyone."
While we think Shibuya Crossing is actually awesome. Aren't we paying 40 quid a year to use this service, MS? How about no ads? Or will it be free?
Yesterday MS said that Silverlight ads will "have the same appearance as ads seen on a web browser."