Square Enix Europe formed

Update: Now with Eidos statements

Square Enix has announced the creation of a new entity, Square Enix Europe, to publish all games in Europe by Eidos and itself.

The most famous name in Britsoft will still exist as a developer, but its publishing days appear to be over.

Though current Eidos CEO Phil Rogers will head up the new operation, with John Yamamoto still head of Square Enix in North America, job losses are expected on both sides of the Atlantic. No cuts have been announced yet, however.

The move completes Square Enix's absorption of Eidos, driven by an interest in its global portfolio of developers, and its hit franchises such as Tomb Raider, Deus Ex and Hitman. The acquisition was completed in April at a cost of £84million for the Japanese company.

A press release at the time 'confirmed' that "the Eidos brand will continue to be the brand identity for the business." But if the business in question was publishing games, it seems Square Enix had other ideas.

Article supplied by Edge-Online

Update: Eidos UK, or Square Enix, just sent us the following:

Square Enix and Eidos Interactive are pleased to announce plans to create a new organisation to drive forward their European business. Square Enix Europe (final name tbc) will include Eidos' global network of studios and combine the Square Enix and Eidos European sales and marketing businesses to create one efficient and powerful structure for game publishing.

In North America the current Square Enix organisation will continue to serve this market. All marketing, sales and distribution functions will be transferred from Eidos Inc. to Square Enix in this territory.

Square Enix Europe will be led by Phil Rogers, Square Enix in North America will be led by John Yamamoto.

Will the Eidos brand remain? "Yes the Eidos brand will remain for games developed by Eidos studios."

Will any jobs be impacted? "Unfortunately we are expecting some jobs to be impacted directly by this in both Europe and North America. We are hoping to minimise this wherever possible and offer support and advice to any employees directly affected."