Posted on Wednesday 5-Aug-2009 9:10 AM

Sony pulls new Wipeout HD in-game ad

Because it made the game load slower

By Edge-Online for computerandvideogames.com

Sony has pulled a new in-game video advert from Wipeout HD after its introduction led to an increase in game loading times.

Yesterday in-game ad firm Double Fusion launched the first in a series of planned Wipeout HD in-game adverts targeted at North American and European players. While the company said that the ads would complement the PS3 hover-racer's futuristic design, the first to be introduced to the title increased game loading times by around ten seconds, leading to its swift withdrawal.

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"The ad has been removed and we are investigating the situation to ensure that any in-game advertising does not affect gameplay," a Sony UK spokesperson told us today. "This will apply for all future in-game ads as well."

Double Fusion announced last year that it had signed an agreement with Sony to deliver dynamic in-game advertising to PS3 titles.

Article supplied by Edge-Online

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Comments

15 comments so far...

  1. Report this post Reply with quote
    lordirongut on 5 Aug '09 said:

    And people say that Sony don't care?

  2. Report this post Reply with quote
    Mark240473 on 5 Aug '09 said:

    That's good news. I don't mind ads so much, as long as they are simple and unobtrusive.

  3. Report this post Reply with quote
    zodyack on 5 Aug '09 said:

    Didn't they think to test such a simple thing before it went live?!

  4. Report this post Reply with quote
    CrispyLog on 5 Aug '09 said:

    Well done Sony for stepping in when it should be the advertisers job to make sure it doesn't effect the game and to take it down if it does. Now sack them and get someone else in to send a message to any other advertisers trying to increase their own bank balance at the cost of our gaming experience.

  5. Report this post Reply with quote
    only_777 on 5 Aug '09 said:

    Would Microsoft do the same?

  6. Report this post Reply with quote
    steven_h1 on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

  7. Report this post Reply with quote
    lordirongut on 5 Aug '09 said:

    The game is a download from the PS store.

  8. Report this post Reply with quote
    Deadhead on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

    What does Blu-ray have to do with a title that is download only?

    The add slowed the start of the game, it did not "bring down the PS3" at all, your comment is about as accurate and valid as the moronic 'FM2 killed my 360' ones that were doing the rounds a few years ago.

  9. Report this post Reply with quote
    ileatyoualive on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

    What...the f*ck are you on about?
    The game is download only, it doesnt even use the Blu-Ray drive.

  10. Report this post Reply with quote
    davidc on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

    What does Blu-ray have to do with a title that is download only?

    The add slowed the start of the game, it did not "bring down the PS3" at all, your comment is about as accurate and valid as the moronic 'FM2 killed my 360' ones that were doing the rounds a few years ago.

    ...blimey...you've got a good memory... :wink:

  11. Report this post Reply with quote
    Deadhead on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

    What does Blu-ray have to do with a title that is download only?

    The add slowed the start of the game, it did not "bring down the PS3" at all, your comment is about as accurate and valid as the moronic 'FM2 killed my 360' ones that were doing the rounds a few years ago.

    ...blimey...you've got a good memory... :wink:

    Never forget the useless, you never know when it will come in handy.

    :shock:

  12. Report this post Reply with quote
    voodoo341 on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

    What...the f*ck are you on about?
    The game is download only, it doesnt even use the Blu-Ray drive.

    :lol: steven_h1 is so wrong you can only laugh man.

  13. Report this post Reply with quote
    stonecold77 on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

    What does Blu-ray have to do with a title that is download only?

    The add slowed the start of the game, it did not "bring down the PS3" at all, your comment is about as accurate and valid as the moronic 'FM2 killed my 360' ones that were doing the rounds a few years ago.

    What was FM2?

  14. Report this post Reply with quote
    slothfull9 on 5 Aug '09 said:

    So will cost of downloading games with in-game advertising be reduced?

  15. Report this post Reply with quote
    Deadhead on 5 Aug '09 said:

    So with the power of the Cell chip & Blu-ray loading an advert brings down the PS3. I think this has more to do with the Blu-ray drives terrible access speed. You can tell how bad it is by how many games have compulsory HDD installs.

    What does Blu-ray have to do with a title that is download only?

    The add slowed the start of the game, it did not "bring down the PS3" at all, your comment is about as accurate and valid as the moronic 'FM2 killed my 360' ones that were doing the rounds a few years ago.

    What was FM2?

    Forza Motorsport 2