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Midway becomes Tradewest Games

Midway Games rebranded by new owner

Midway Games' London and Paris-based operations have been rebranded as Tradewest Games by new owner Martin Spiess.

Having acquired the UK and French offices of Midway Games earlier this week, Spiess Media Holding UG also bought the classic Tradewest Games brand. Tradewest operated as a publisher in North America between 1986 and 1994 before being taken over by WMS Industries, the then-proprietor of the Midway and Williams brands, which became Williams Entertainment and later Midway Home Entertainment.

"We are very glad to have acquired the rights to such an internationally well-known brand of such tradition in the gaming industry", said Spiess. "Under the name Tradewest Games we will as of now be acting as a European full service provider in the fields of game distribution and publishing.

"We have access to a wide-reaching global network of game developers and international partners from all relevant areas of the games industry," he added. "First and foremost, however, there's a well-experienced European team behind Tradewest Games that has proven its expertise and know-how in the past years by bringing to market some of the biggest games projects in the world.''

Also as part of Midway's European management buyout, the company's German office was purchased by Uwe Fürstenberg and Hans Meyer of F & F Publishing GmbH. The pair were formerly general manager and finance director at Midway Games Germany.

Article supplied by Edge-Online

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