Quantic Dream co-CEO, Guillaume de Fondaumiere told CVG that the key reason for Heavy Rain's delay from late 2009 to early 2010 was because the game needs "its own release window".
"The first and most important reason [for the delay] was the fact that I don't think that such an innovative game like Heavy Rain and a new franchise should be released at the end of the year in the crowded period when everyone's releasing there games," de Fondaumiere told CVG. Modern Warfare 2 immediately springs to mind.
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"A game like Heavy Rain needs space, needs to be explained and shown. At the end of the year, people can't afford to buy all those games so we wanted to give Heavy Rain the chance to have its own release window, and for us to really talk about it so people really understand it."
Fondaumiere believes that HR will be a test bed for how ready the industry is for this sort of innovation.
"If Heavy Rain doesn't succeed it's going to have important implications for other developers and for ourselves - maybe people will think 'those innovative games don't work, games cannot really convey realistic emotions.' And they will continue to do the standard shooters and the like that we have been doing for however many years," he said.
Look out for the full interview later today.