Activision will look to grow its business by making "many" of its products playable on televisions independent of consoles.
Company CEO Bobby Kotick made the revelation at the Deutsche Bank Securities Technology Conference in San Francisco, where he was delivering a speech about the future outlook and potential growth of the games industry.
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"You should expect to see many of our products to be playable on the television independent of a console", he said, noting that high-end televisions now allow for 1080p streaming of video and digital audio content.
"I think what the untethered Guitar Hero does is it maybe equals the playing field a little bit more and gives you leverage with first parties on downloadable content and the business model," he added, according to IGN.
However, Kotick said that Activision isn't planning to give up on console development any time soon, noting that existing gaming hardware offers enhanced online experiences and better production value. "There's a lot more life left in the ones we have," he said.
Article supplied by Edge-Online