Analyst: Xbox Live price "going up"

Subscriptions will eventually be $100, says analyst Pachter (updated)

Update: Microsoft has said there'll be no price hike in the next few months at least. Make of that you will...

The price of an Xbox Live Gold subscription will eventually rise to as much as $100 (£61), predicts analyst Michael Pachter.

Speaking in a discussion with GTTV, Pachter suggested that Microsoft's profit margins meant that "we all know" the Gold subs price will rise.

"You can't hook a guy into Xbox Live Gold if he's playing on a PC," Pachter said on how Microsoft's seemingly ditched the PC games market. "... that's the other problem - you really want to hook every gamer who has a 360, you want them to buy all their games on 360, play everything multiplayer, pay you 50 bucks a year so that, in a couple years, it's a 100 bucks a year."

"And that's going up, we all know that ... it's a profit deal," Pachter added.

A year's Gold subscription currently costs £39.99 in the UK. We've contacted Microsoft for comment.