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Activision launches ratings awareness campaign

Hoping to educate parents

Activision has launched a ratings awareness programme designed to educate parents about the Entertainment Software Rating Board's classification system.

For the initiative, dubbed Ratings Are Not A Game, the publisher has partnered with Dr. Cheryl Olson, co-director for the Centre for Mental Health and Media at Massachusetts General Hospital.

The pair have produced seven videos to help parents make informed decisions about the games their children play.

"Activision is committed to providing consumers with guidelines and information to help them determine which video games are most appropriate for their families," said Mike Griffith, president and CEO of Activision Publishing.

Olson added: "As a parent myself, I know there are so many things to worry about and not enough time, especially during the holiday season. These videos give practical research-based advice on how to help your kids--and your family--get more out of videogames, and how to watch for and limit electronic game play."

Article supplied by Edge-Online