Activision has shipped a colossal 3million copies of Call of Duty: Modern Warfare 2 to UK in a bid to satisfy the inevitable rush for this year's biggest game.
This enormous shipment should keep the game on shop shelves throughout the launch-day rush and well into the Christmas buying season, according to MCV.
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GTAIV currently holds the UK five-day sales record with 900,000 copies - a figure Modern Warfare 2 is widely expected to beat this week.
Activision celebrated the launch of its epic shooter with a flashy party in London last night, with a giant screen displaying a countdown to midnight when the first copies of the game (not sold before street date, that is) would have been handed over to eager gamers.