Call of Duty: Modern Warfare 2 has obliterated the UK day-one sales record, previously held by Rockstar's GTA IV.
War-hungry Brits snapped up a colossal 1.23 million copies of Activision's much-hyped shooter - almost double that of GTA IV, which previously held the record of 613,000 sales.
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We can't say we're surprised considering the huge buzz surrounding the title, and recent media blitz over a certain controversial level in the game.
Activision made plenty of noise in central London with two launch events on Monday night, leading up the game's midnight launch. Check out pictures and video of that here.