Take-Two boss Strauss Zelnick has said that Gearbox's FPS Borderlands shows so much promise it could be become a long-term franchise for the firm.
In a confernce call today the chairman is reported to have said that the shooter with a bazillion guns is "showing every sign of becoming an important, long-term franchise."
That's quite a way off superstar analyst Michael Pachter's view that the game was "sent to die."
Super internet spy Superannuation has also uncovered word that the developer has trademarked Borderworlds.
Read our Borderlands review, which Andy liked a lot. Do you want more?