Microsoft's product management director, Aaron Greenberg, reckons Halo Reach will own 2010, laughing off the challenge from PS3 exclusives. Gran Turismo 5, for example.
"Is it launching next year? I've seen years and years of minigames, but I haven't seen that the game is done," said a clearly confident Greenberg of Sony's flagship racer.
"They just released the PSP version -- maybe that's what they've been working on. I feel confident that there's nothing that will compare in size. Halo: Reach will be the biggest game of 2010."
Greenberg goes on to explain why 360 will dominate 2010. "We will do three things well. One, we will continue to offer a better value on hardware pricing ... Two, we will have more games, more blockbuster exclusives, no matter the genre," he told Gamasutra.
"Three, you add all of the entertainment and social network. That's our focus, to keep adding more and more value. Consumers vote with their dollars, and so far it's been paying off, and we feel confident about next year as well."
Bold words indeed, but we'd expect nothing less from Microsoft's main cheerleader. Your thoughts are invited in the comments section below.